Most people thing that watermarks are there just to protect the copyright of their images. That is indeed one of the purposes, but it’s not the only one. Watermarks can be a great marketing tool for photographers. This is something that young inexperienced photographers often overlook.
Your watermark is your signature, your personal image. And if you are serious about photography, then you must know this: IMAGE SELLS.
It’s just like wearing a great suit at an interview. It’s great to have brilliant images, but it’s better if they have a professional looking watermark in order to grab an undivided attention.
What you need for your photography business is a branding process that includes creating a stunning watermark. This process has 2 stages:
- I. Designing your watermark
- II. Stamping your photos
Let’s get into the core of each stage…
I. Designing your watermark
Not every watermark is a good watermark, just like not every suit is good enough for an interview. Visibility is not the only factor that counts when creating your watermark. This designing process requires attention to details such as finding an intriguing yet readable font. Here are a few suggestions that will help you get started with your photography branding process…
5 Tips on how to watermark your pictures:
1. Use your full name and the word “photography” underneath
This will ensure professionalism and credibility as well as brand. People will easily remember who did that amazing photo they stumbled upon.
2. Use a calligraphy font for your name and a simple font in uppercase for the word “photography”
One of my favorite signature fonts that I use for names is “Silent Reaction“. Another good choice is “Satisfaction“. An one more: “Monoment“.
3.Use white as the font color and set the transparency around 40-60%
That way the watermark will be visible but undisturbing.
4. Place your watermark in the best spot
Most people put their watermark in the left or right corner of the lower part. That’s a good placement. However, if the colors of your photo won’t allow the watermark to be visible there, you can put it in the upper part too. Never ever put your watermark in the center of the photo (unless you are planing to sell that image). Keep in mind that your watermark must be away from the focus of the image.
5. Create and use a branded logo
While this is not necessary, using a logo will increase your ability to gain recognition as a photographer.
Using this 5 watermark designing tips, create a transparent PNG file that can be easily applied over any kind of photo. In fact, it’s better if you create two such PNG files: one with back and one with white font color.
II. Stamping your photos
There was a time when the watermarking process was complicated. You had to use an expensive software like Photoshop and learn complicated things like batch processing. Now, I found a much easier and totally free solution. Watermarquee is an online free watermarking service that’s plain and simple, yet effective.
Using this free photo watermarking website goes like this: you upload your photos, then you upload your watermark and change the size and position for each image. The watermarked photos can then be saved on your computer. There is no limit to how many pictures you can watermark, but the free watermarking service will support only images smaller than 1MB.
For those who don’t want to complicate things, they can simply write the watermark text and adjust the size and position. It all goes simple with the drag and drop option.
However, I advice you to upload your transparent PNG file that you created as a watermark. Below are two examples. One shows you a personal kind of signature as a watermark. The other one is the official PhotoAxe brand, a signature more suitable for photography business. Both look great, don’t you think?
Watermarquee photo watermarking website also has a premium solution that isn’t expensive. Water Marquee Pro users can upload any size files and just about any type of image file, including JPG, GIF, TIF, BMP, and PNG.
Then, they also have the possibility to share the watermarked photos on Facebook, Flickr, and Picasa. This is a great thing considering that social sharing is currently the best way to promote your photography art and business.
If you go into selling photos, the pro version of this photo watermarking website will help you easily and quickly stamp all your photos with tiled watermarks.
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