Nikon Sponsors “America At Home”: Project To Capture Milions Of Pictures That Define Life At Home In America

MELVILLE, NY (September 20, 2007) – Nikon today announced its sponsorship of America at Home – one of the most ambitious projects ever undertaken to document and photograph the most important place in Americans’ lives: Home. Starting this week, 100 of the world’s preeminent photojournalists and millions of amateur photographers will fan out around the United States to capture pictures of their life at home. Nikon, in association with FotoNation.net, will provide 100 COOLPIX S51c Wi-Fi enabled digital cameras to photographers, allowing them to easily shoot and send their pictures wirelessly from wherever they may be.

“Nikon is excited to be a part of such a momentous project, and provide professional photographers with an easy way to share their vision,” says Bill Giordano, general manager for Marketing, COOLPIX, Nikon Inc. “The COOLPIX S51c is the ideal digital camera for this remarkable project because of its wireless sharing ability and high image quality. This camera will help ensure that we can share our concept of home with future generations.”

America at Home is produced by former Time, Life and National Geographic photographer Rick Smolan in partnership with IKEA. In the past, Smolan and his team of renowned magazine and newspaper photo editors have successfully produced such notable projects as A Day in the Life of America: America 24/7, 24 Hours in Cyberspace, and One Digital Day.

For more information about the America at Home project visit www.MyAmericaAtHome.com. For more information about the Nikon COOLPIX S51c and my Picturetown service visit www.nikonusa.com.

Tags: nikon, america at home, photography project