Successful Self-Promotion for Photographers

There’s much more to being a professional photographer than simply taking great pictures. Today’s self-employed photographers must have marketing savvy to spare. This guide from a widely known and respected industry insider provides that-and much more. In Successful Self-Promotion for Photographers, freelance photographers learn what they must do to improve their skills after the pictures have been developed. Featuring sections such as “Focus Your Image,” “Sharpen Your Client Focus,” “Identify Your Market,” and the ever-important “Spot Trends,” here are dozens of surefire strategies for selling services, staying on top of the latest market trends, and winning enough high-paying work to survi’ve and thrive in this very competitive business. For any photographer looking to make it big behind the lens, this indispensable reference shows how to get the right exposure every time.

Weissbergs book is divided into 10 sections. Each addresses a unique issue in building, marketing and promoting your business. At the end of almost every chapter is a list of “dos” and “don’ts” as extra tips. The first two chapters mainly outline solid start up points for amateurs. Chapters three and four give in depth coverage of winning strategies behind building on the desires of your market by showing how you can provide everything they want through ads and portfolios. Weissberg takes the time to describe how this can look different in a variety of markets including magazine, fine art, fashion and design. Chapters five and six will give you fresh perspective. Weissberg sets you on your way with practical skills with creating a marketing plan based on your tastes, your budget, and your clientele market.

Chapters seven through ten wrap up with other fantastic marketing ideas especially for photographers: from gaining recognition through portfolio review, to designing sourcebook ads, mailings, and understanding your clients language.
Not only a great resource, but also an engaging read that wont leave you with anything less than dozens of ideas for expanding your photography business and your own marketing techniques.